Publication Plan Strategy and Execution
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Science-based storytelling begins by investigating your data and examining the clinical landscape to spotlight key insights.
Our systematic process highlights the unmet need, incorporates the scientific and clinical challenges and opportunities, and examines emerging trends. Our expert scientific strategists start with the patient’s journey, considering the challenges of all of your stakeholders along the way.
Our medical content development process easily adapts to a range of client situations. Yours might require an in-depth analysis, or you may need a simple situational review. In each case, we examine:
Strategic Objectives for the Company and/or Brand
The Scientific and Competitive Landscape
Relevant Market Research
Clinical Development Plans, Data, and Results
Peer-reviewed Literature
Product Value Proposition
Key Barriers and Gaps
Trend Lines and Tendencies
The result?
A clear scientific narrative that spotlights how your pharmaceutical product can make an impact through a precisely focused and persuasive story.
When the story is complete,
we move ahead on promotion, communicating
through a range of channels and materials, including:
From journal articles to virtual and live meetings to augmented-reality presentations, you get the medical writing support you need. Your audiences will be connected to a story that
engages their hearts and minds and compels them to action.
with the expertise and experience to show your story in the best possible light.